Your website is a means through which clients get to know more about your products and services. The more clients visit your website, the you are likely to make sales. When you know how to optimize your website for different search engine ranking, you will be very surprised how active your site will look, appears in search engine results pages (SERPs) and how large number of people that will see your site on a search engine first.
Like i explained in my former post what SEO is all about, so if you want to know more about SEO login to https//:eyepedea.com where I said that SEO is a digital marketing strategy that makes it easy for search engine to understand the content of your website, crawl and index it. For proper understanding and knowledge of SEO, check the aforementioned link.
Here are top tips to optimize your website for search engine.
1. Keyword research: This is the foundation of optimizing your website. For your website to rank higher on search engine results pages (SERPs), it needs to be optimized for the right keywords. There are different keyword research tools that will help you to find rightful and target keywords for your website and if you find out the rightful keywords, you will start to insert them into your website titles, heading, URL’s, links, contents etc. Ensure to use your keywords in a rightful way to avoid your website being penalized for inappropriate use of keywords.
2. Website speed and performance: These are important factors in website optimization. One of the things I noticed about visitors in a website is that they never like inconveniences like delay and poor performance of a website. A website that loads quickly and runs smoothly keeps attracting more visitors, engaged and encouraged them to return . Slow website speed affect search engine ranking negatively and making it difficult for potential customers to find the website in a search engine. When a website speed and performance is actively improved, companies can be very sure that their site has what it takes to maximize organic traffic and also convert them into sales.
3. Creating a sitemap: A sitemap is a file that list all of the indexed pages on your website. It helps search engine to crawl and index your website more effectively. Once a sitemap is created, it will be submitted to Google with the aid of Google Search Console which will enable a website to be properly setup and indexed.
4. Ensure your website is actively responsive: A responsive website can be easily viewed on a mobile phone and desktop computer. Google now use mobile devices first indexing because most website traffic comes from mobile devices. So if your website is not responsive, there is every possibility that many people cannot see it and it can also frustrate the users.
5. Publish high quality content: One of the top tips to optimize your website for search engine is to publish high quality and relevant content whose keywords are rich. It will attract potential and trusted clients who make your brand an authoritative source of information. To ensure high quality content always include images and infographic and also give it a good structure using headings and subheadings with social media button.
6. Use internal linking: It helps search engine to crawl a website more effectively and also improve crawling speed of newly published contents. It shows the most important pages of a website to search engine.
7. Use of optimization tools: There are several optimization tools for both free and paid available that can help you to improve your website search engine ranking, such as:
- Yoast SEO (free/paid): is a WordPress plugin you can use to optimize your website for search engine by providing tools for indexing of your pages, manage sitemap, improving your website content and robots.txt files.
- SEMrush (paid): is a paid website optimization tool which provides users with insight into their website keywords, backlinks, traffic etc.
- Google Search Console (free): is a free website optimization tool that provides website owners with data about their site’s performance in Google search results.
- Google Analytics (free): is a free website analytics tools that helps you to track your website traffic and traffic performance.
- Ubersuggest (free): is a free SEO tool that mainly based on generating new keywords suggestions and ideas for improving your website ranking.
In conclusion, optimizing your website takes time and effort but it worths it because it will give you an idea of what improvement your website needs.