Table of Contents.
1. Reasons For Not Getting Enough Traffic.
1.1. You Don’t Understand your Audiences.
1.2. Low Quality Contents.
1.3. Afraid of promoting Your Post.
1.4. Catchy Headlines.
1.5. Your website Isn’t Optimized For Search Engine.
1.6. Slow Website.
1.7. Not Being Consistent In Writing Contents.
Blogging can be fun if you are getting your target and purpose of blogging and it also can be frustrating if the analytics show that you have no traffic to your blog site. This means that no one is coming to your site to read your post and appreciate your insight on writing. Imagine all the time you have invested in designing your website and creating content probably it has taken you many months or year and you are yet to get enough traffic to your site.
A lot of people have been asking why they are not getting enough traffic on their blog site but in this article I will tell you the vital areas that are often neglected by the website owners either because they don’t understand or they are not really sure on how they to handle them. Before putting in details the area of negligence of blog site owners, I would like to remind you that it takes couple of months to see any results whether positive or negative whenever you make changes in your blog site.
Reasons For Not Getting Enough Traffic On Your Blog Site.
The following are the main reasons you are not getting enough traffic to your blog site.
You Don’t Understand Your Audiences:
First of all, before you start writing blog posts, you should have a clear understanding of your audience like who they are? What do they want to know about? What information and resources will keep them active to your site? Because if you are writing about topics your readers are not intreasted in, you are not going to drive traffic to your site.
This where buyer personas come in . Buyer personas is highly important because they can help you solve customer’s needs and generate leads by delivering the right message in the right way.
Low Quality Contents:
Think about how you find contents for a moment. You are either looking for a specific piece of information that could e answer to a question, solution to a problem or you are looking to perform a task like preparing for a project . Every content writer needs to pay attention to what the main purpose of their post is. High quality content has a purpose behind it and it is focused on Specific type of person researching a specific topic.
Afraid Of Promote Your Post:
Sometimes new bloggers are afraid of their audience’s reaction. If someone criticize your post, spare some times and think if their criticism is worth spending time for or not. No matter how many posts you write and if you are not promoting it, they are of no use.
There are different means to promote your post like social media, Google SEO etc. In order to drive enough traffic, you must focus on promoting your post on every single platform you are in.
If your headline do not meet some of the basic principle of headline writing which get readers pass your title on your social media platform and reading the link that is attached, it will be difficult to drive traffic to your blog site.
Catchy headline is the first impression that will make the readers to be so curious to know the full details of what you are writing about, thereby driving enough traffic to your site.
Your Website Isn’t Optimized For Search Engine:
Organic search traffic has always been number one source that will generate a continuous stream of traffic to your blog site for free, that is why it is very important you optimize your blog site and every blog post you created to rank well on search engine else Google will not rank your blog post higher in search results.
You don’t need to be an expert to optimize your blog for SEO, you can just install a SEO plugins like SEMrush to identify great blog topics and track Backlinks and other information. When you start creating meaningful contents and use keywords that people searches very well, there is ever possibility that you will rank higher.
It is always frustrating when you open a website and find that it takes a long time to lead. If your site take more than 3 seconds to load, you will need to take next step to fix it else it will drive your audience away from your blog site.
Most of your Audiences are impatient to wait for a site to load for more than 3 seconds and if your site is taking longer time to load, your audience will quickly divert to another blog site with same niche. Check how fast your blog site loads using ISItWP’s free website speed test tool.
Not Being Consistent In Writing Contents:
“Success isn’t always about greatness but about consistency” You are not getting traffic probably because you are not consistent in publishing your blog post. It takes you space of month or weeks to publish one post, how then do you want to keep your readers engaged with your contents?
Audience always desires regular and new contents to be active in your blog site and if you do not feed them with regular and new contents in your blog site, they are likely not visiting your site again and it will reduce the traffic in your blog site.